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GALLERY BRANDING

This project is a rebranding of a gallery. The project is mainly focused on creating a catalog for the C.Grimaldis Gallery in Baltimore.  

 

For this catalog and rebranding, I wanted to take the basic, and very simplified style this gallery uses and tried to bring in color and hierarchy while still keeping it pretty simple and focused on the art and artists.

YEAR

2017

SKILLS

Brand Identity

Print Collatoral

PROGRAMS

Illustrator

Photoshop

Indesign

LOGO & 

CONTENTS

For the logo, I kept the simple shape of the original logo and developed it into the colorful new style I wanted it to have. There are 4 main colors in this design, therefore the logo can also adjust with those colors too. The layout is shaped by the images, and the book includes; about, index, current exhibitions, upcoming exhibitions, past exhibitions, featured artists and news. 

LAYOUT

The catalog is divided into sections by divider pages with a summary of the artists & exhibitions and also a piece from one of the exhibition. The piece shown in the divider pages are faded and almost black an white in order to give a hint of the design but also not prioritize it between all the other designs and pieces.