Semester-long project on branding and creating a brand manual for an imaginary museum. I decided to make a museum on drinks after my trip to Korea and seeing all the quirky and different drinks and designs.
Since the logo is one of the biggest elements of branding, I spent most of my time working on different logos and variations. I looked at how I could play with the possible names of the museum (MoDrinks, WYDM, Drinks) in several different ways –by putting subtle changes and clues, using abstraction, and using small illustrations.
Here are several images from my moodboard. I collected images that would include colors and styles that Generation Z would be interested in. The mood and style is clean and new, with unexpected color and pattern combinations. It is heavy on gradients since they are more customizable and they can fit into many different kinds of people.
PALETTE, LOCKUP & FONTS
The color palette is fun, but also not childish. The colors are muted to fit any age. The fonts are also selected to match different ages. Noto serif is transitional, therefore it includes some old and some modern styles. Karla is clean and easy to read. The combination of these fonts creates texture.
Museum of Drinks aims to represent all
kinds of drinks. It helps people of any age
and type pick their special drink while
exploring interesting drinks & designs
learning new recipes & histories. It’s an
experimental and interactive museum and
it allows the visitors to view and also test
products to find their favorite.
It acts as a match making museum where
the ones who do not know what drink is
their drink learn and test drinks to decide
which is the one.
Sweet x Sour
Aged x Fresh