My focus is brand identity, visual design, and creative direction, with a design systems and product background.I studied Graphic Design at MICA, which means I have strong opinions about kerning, a soft spot for a
well-crafted print,
and a weakness for everything
3D
.
In my free time, I like exploring the city with
my dog charlie,
going to concerts or picnics with friends, gaming, picking up a new hobby like
YouTube TV — Streaming service reshaping live TV. 100+ broadcast, cable, and regional sports networks delivered over the internet
Role Visual UX designer
SkillsVisual design
Product design
Design systems
Motion design
Overview I joined YouTube TV as an intern and spent 7 years of evolving a product from an early streaming app to a modern, cross-platform live TV experience. Here’s a look at the systems, redesigns, and everyday craft that shaped it along the way.
My journey started off as a core designer, working on major redesigns scaling from big TV screens to smaller mobile screens and a few new feators
Create patterns and designs that are reused by YouTube
Impact
Represented 2.64% of paid starts in January (+85% growth since last update), trial retention rate of 85.4% vs 46% for overall users
…then I decided to pivot and moved to another side of the product supporting retention and growth, learning about data and focusing on retention projects.
Helping shape new sports plans and working on cancel flow improvements and balancing acquisition with retention.
Highlights
Unblocked launching Sunday Ticket 2026 pre-season
Designed a motion reel to pitch our product to get the Sunday Ticket collaboration
Made systems, documentations, and alignment for our new Plan cards to be used throughout the product
Redesigned membership pages to support new Tiers and Plans
Launched our Sports plan for membership pages
Highlights
In collaboration with PM and past research, strategized a phased plan to improve our settings flows and reduce churn
Team
PM: Chris Clark
Eng: Damien Nagle
Although my interaction focus changed, my interest in design systems and visual design remained
Scale the product internally
Lead the production of extensive design systems and figma libraries for YouTube TV
As component ambassador, represented my team within the YouTube ecosystem
Created guides on how to use figma and navigate our files
Gave support on figma to team members as they needed
Ran mini lectures to teach about new useful features
Ran weekly sessions to keep the team inspired and connected
Promoted team culture and collaboration through design games, project jams and fun future envisioning
Support beauty, simplicity, and craft
Represented my team within YouTube when it comes to visual explorations, and visioning work
Helped launch bigger redesigns and smaller updates made by the Art department by auditing, applying changes within YouTube TV and providing feedback
Worked with Marketing and Art department to run easter eggs on our scrubber during tentpole events that became a big moment of joy for users
Aided guideline creation for all assets so we keep everything consistent as easter eggs grow
In collaboration with another Visual designer, explored ways in which we can modernize the product and strategically launched updates with our engineers
Lead the launch of full set of icons on all three platforms
